Omega Advertising

 A Site Revamp

From Outdated to A-List: How Optima Cleaners Cleaned Up Their Website 

Company Background:

Optima Cleaners, a well-established professional cleaning company and experienced couch cleaning professionals led by owner Mark Wisken, recognized the necessity for a digital facelift to revitalize its online presence. With a decade of industry excellence, Optima Cleaners sought the expertise of Omega Advertising, a leading digital marketing agency, to spearhead a comprehensive website revamp.


1. Redesigned User Interface (UI): We collaborated closely with Mark Wilsen and the Optima Cleaners team to create a visually stunning and user-friendly website. The UI redesign included a fresh color palette, high-quality imagery showcasing Optima Cleaners' services, and a layout aimed at improving overall navigation and user engagement.

2. Responsive Design: Recognizing the importance of a mobile-friendly experience, we implemented a responsive design, ensuring that the Optima Cleaners website maintained optimal functionality and visual appeal across various devices.

3. Online Booking System: With Mark Wilsen's vision for enhanced customer convenience, we seamlessly integrated a state-of-the-art online booking and scheduling system into the website. This allowed clients to effortlessly schedule cleaning services, select specific dates and times, and receive instant confirmation, resulting in a 20% increase in bookings within the first three months.

4. Search Engine Optimization (SEO): We conducted thorough SEO research and optimization, focusing on keywords, meta tags, and content restructuring. As a result, the Optima Cleaners website experienced a notable 25% increase in organic traffic and improved search engine rankings.

Upholstery and Couch Cleaning Melbourne


Results: Since the collaboration with us, Optima Cleaners has witnessed a remarkable upswing in online engagement and customer inquiries. The modernized design and user-friendly interface have led to a 30% improvement in the average time users spend on the site. The integrated online booking system, in alignment with Mark Wilsen's goals, has resulted in a significant 20% increase in bookings within the first three months.

Omega Advertising's strategic focus on SEO has significantly enhanced the website's search engine rankings, attracting more potential customers. The revitalized online presence has not only attracted new clients but has also solidified the loyalty of existing customers who appreciate Optima Cleaners' commitment to staying at the forefront of digital innovation.

The collaborative effort between us, Omega Advertising and Mark Wilsen, the owner of Optima Cleaners, has successfully transformed the company's website into a modern and efficient digital platform. This comprehensive revamp reflects Optima Cleaners' commitment to excellence in professional cleaning services and its dedication to providing an enhanced online experience for its customers.